Meta Offers Automotive Model Ads Using Promotional Financial Information Along with Trim Level Details About AMA Meta first offered AIA, then AOA, and now there is AMA. Automotive Model Ads are a level up from the bread-and-butter of automotive advertising –...
Data Demystified You can collect data through customer surveys, which can provide priceless insights into customer behavior and preferences. Surveys like these can be conducted in person, over the phone, or online and should be offered at every opportunity! Who knows...
Stop Losing Business: The Case Against Carousel Ads & Your Alternative As an independent dealer, you want to steadily grow your business. To do that, you need to be the dealership that customers choose to come to first. The problem is using the same type of...
The Death of Traditional Online Marketing How Web 3.0 and AI Are Taking Over Understanding new technology can improve productivity, solve problems, and help you make better decisions. Technology constantly evolves, and keeping up with all the changes can be hard. I...
Are You Doing The Bare Minimum for Your Dealership Marketing? Wiktionary describes the bare minimum as “The smallest possible quantity or the least fulfilling, but still adequate, condition that is required, acceptable, or suitable for some purpose.” Are...
It’s Time to Take Your “Omnichannel” Marketing Strategy and Throw It in the Trash. If you haven’t heard of Omnichannel marketing, it’s a buzzword that has been around for over ten-plus years. This catchy phrase is used extensively in the automotive marketing industry...
