The Death of Traditional Online Marketing How Web 3.0 and AI Are Taking Over Understanding new technology can improve productivity, solve problems, and help you make better decisions. Technology constantly evolves, and keeping up with all the changes can be hard. I...
Are You Doing The Bare Minimum for Your Dealership Marketing? Wiktionary describes the bare minimum as “The smallest possible quantity or the least fulfilling, but still adequate, condition that is required, acceptable, or suitable for some purpose.” Are...
It’s Time to Take Your “Omnichannel” Marketing Strategy and Throw It in the Trash. If you haven’t heard of Omnichannel marketing, it’s a buzzword that has been around for over ten-plus years. This catchy phrase is used extensively in the automotive marketing industry...
The Myth of the VDP View Let’s discuss dispelling the myth of VDP traffic and where it should rank among dealerships’ digital advertising priority. In my experience at the dealership’s upper management level in years past, I, too, have bought into...
TikTok Can Work for Your Dealership, But There’s a Catch… TikTok now has over 1 billion monthly active users. Not to mention, they have the highest engagement rate per post over any other social platform. This has opened many doors for businesses to tap...
In-Market Shoppers are Bullsh*t FollowFollow Stop falling for the hype of targeting “in-market” shoppers and let me tell you what ACTUALLY works. Any vendor that tells you they’re putting your ads in front of the shopper right when they’re ready to buy is...
