What You Missed at NADA 2025
This years NADA (National Automobile Dealers Association) convention in New Orleans was one for the books—even if snowstorms made it feel like a real-life “Planes, Trains, and Automobiles” adventure. While many battled travel delays, others had to turn back entirely. If you didn’t make it to #SNOLA, don’t worry. Here’s a full recap of what you missed:
Fixed Ops in Focus
Fixed Operations were front and center this year, as dealers discussed strategies to maximize their service revenue. However, a key takeaway was how many dealerships overlook their most valuable audience—their existing customers. Are your social ads optimized to attract and retain Fixed Ops customers? If not, we’re here to help. Schedule a strategy session today to learn how targeted advertising can drive more service business and boost your bottom line.
AI: Everywhere but Under Debate
Artificial Intelligence dominated the vendor floor, with every company pitching their AI-powered tools. But the big question remains: Do you really need AI for your dealership? While its applications vary, there is one tool you can use right now to make your life easier. Download our free guide to learn how to use ChatGPT to generate a month’s worth of social media content in less than 5 minutes. It’s quick, easy, and free—no AI hype, just results.
Integrated Email Marketing: Now Available
Big news from Dealer OMG! We’re now offering integrated email marketing. Your best-performing social ads can now land directly in your customers’ inboxes, helping you expand your reach, boost engagement, and increase retention. This seamless integration is designed to help dealerships connect with their audience across multiple channels for maximum impact.
Dealer OMG Joins Meta’s Automotive Agency Partnership Program
The highlight of our week? Dealer OMG has been selected for Meta’s exclusive Automotive Agency Partnership Program! This honor reflects our commitment to driving exceptional results for dealers through cutting-edge tools and strategies. Here’s what this partnership means:
Expert-Led Education: Access to Meta’s automotive marketing experts and insights.
Tailored Support: Guidance from a tenured Agency Partner and Solutions Managers.
Advanced Tools: Exclusive resources to streamline operations and boost ROI.
With this program, we’re equipped to help dealerships reach new heights of success. Stay tuned for more updates as we put these tools into action for our clients. Read more here.
About Dealer OMG
Dealer OMG is an automotive digital marketing firm focused on helping dealers measurably grow sales, service, and trades. Founded by former Facebook employees and automotive executives, Dealer OMG pioneered the vinAMP platform to refine target audiences, making ads more relevant to shoppers. Through white-glove dealer-specific creative and vinAMP platform, Dealer OMG’s dealership clients are able to be the dealership continually in the shopper’s feeds.
For more information, you can contact our Chief Operating Officer, Keith Turner at Keith@DealerOMG.com