Used Cars Content Ideas

Script breakdown

Build Your Script

Every great ad has 3 parts. No exceptions. 15–60 seconds total.

🎣 Hook 0–3 sec

What it is

Stop the scroll before they even know why. One bold statement, question, or visual that makes them freeze.

Example

"Stop scrolling if you have bad credit and need a car TODAY."

💡Start mid-sentence. No intro. No dealership logo. Just the hook.

📖 Story 3–45 sec

What it is

The middle is the meat. Show the problem, show the solution. Use real people, real cars, real moments.

Example

"Maria walked in with a 520 credit score. She walked out with a 2023 Civic and a payment under $300/mo."

💡B-roll while you talk. Show, don't just tell.

🚀 CTA Last 5 sec

What it is

One action. One ask. Make it stupidly easy to say yes. Don't list 3 options — pick one.

Example

"Apply online in 60 seconds. Link in bio. No joke."

💡Point at the camera. Say the CTA out loud. Add it as text overlay too.

🛻💲

Used Cars

Under $300/Month Tour

"5 cars. All under $300/month. Let me show you."

Hook Walk-and-talk on the lot. Move fast. Point at the windshield stickers.

Story Quick walkaround of 5 cars with price and payment callouts. Upbeat energy.

CTA "Come in today — these go fast. Seriously."

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