TikTok Ads for Automotive Dealers

Reach, Retarget, and Sell on the Platform Your Buyers Can’t Stop Scrolling

Why TikTok?

TikTok isn’t just dance videos and trends anymore—it’s where modern car buyers are spending time, doing research, and making decisions. With the launch of TikTok Automotive Inventory Ads (AIA), your dealership can now connect directly with in-market shoppers using vehicle-specific, performance-driven ad formats.

At Dealer OMG, we’ve helped dealers master Facebook and Instagram AIA campaigns. Now, we’re bringing that same data-powered, conversion-obsessed strategy to TikTok.

Ready to level up your TikTok Ads?

What Are TikTok Automotive Inventory Ads (AIA)?

TikTok’s new AIA format allows dealerships to dynamically showcase live inventory to relevant shoppers using short-form video. Just like with Meta, the ads are personalized, engaging, and optimized to drive clicks and conversions.

Key Features:
  • Automatically populated vehicle inventory from your feed
  • Creative that blends into the TikTok user experience
  • Real-time performance optimization
  • Dynamic audience targeting (retarget past visitors, reach new buyers)
What We Do:

Inventory-Powered Campaigns

We connect your live inventory feed to TikTok, using real-time data to generate relevant, visually engaging ad content that updates automatically.

Creative Built for TikTok

We use your own TikTok videos! No one knows your dealership better than you do so why not showcase your personality while driving sales?

Why Dealer OMG?

We’re not new to this game. As a Meta Auto Agency Partner, we’ve helped hundreds of dealers boost ROI through custom creative, data-driven campaigns, and hands-on support. TikTok is just the next evolution in our mission to turn attention into action.

Full-funnel Marketing Strategies for Dealerships

Check out our full funnel strategies for Facebook and Instagram.

Build your dealership’s custom social ad strategy with our team of experts

Get Started

We’ve got what you’re looking for. Schedule a demo now and see for yourself why over 300 dealerships choose Dealer OMG.