Reels: The Most Overlooked Advantage in Automotive Marketing

We’re part of Meta’s Automotive Agency Partner Program — here’s why that matters for your dealership.

At Dealer OMG, we don’t just run Facebook and Instagram ads — we get insights straight from the source. As a proud member of the Meta Automotive Agency Partner Program, we receive first-hand access to Meta’s internal resources, creative playbooks, and beta tools built specifically for automotive marketing.

That gives us (and our dealer partners) an inside track on what’s working right now — including one of the most underutilized, high-impact opportunities in social media: Reels.

Why Most Dealers Are Sleeping on Reels

Reels have exploded across Meta’s platforms, yet most dealerships are still treating them like a passing trend or an “organic-only” play. Here’s what we’re seeing hold dealers back — and why that mindset is costing them reach, engagement, and leads.

1. They still see Reels as entertainment, not marketing.
Many dealers think Reels are for influencers — not car buyers. But Meta’s data (and ours) show that short-form, vertical video is one of the strongest content drivers for engagement and lead conversions.

2. They overthink production quality.
You don’t need a film crew — you need authenticity. Meta’s research shows that simple, human, on-the-lot content outperforms polished commercial-style videos nearly every time.

3. They haven’t built a repeatable process.
Most stores post Reels inconsistently, if at all. The dealers seeing results are creating a weekly rhythm — showcasing real people, service bays, delivery moments, and customer stories.

4. They’re missing the paid opportunity.
Reels aren’t just for organic reach. They’re one of Meta’s most cost-efficient ad placements — especially when paired with localized, audience-first creative.

What Happens When You Get Reels Right

 Reels aren’t just vanity metrics — they drive measurable dealership outcomes.

• Lower cost per impression due to algorithm priority
• Higher engagement from younger and in-market audiences
• Better recruitment results by showing authentic culture
• Increased brand recall through storytelling, not selling

And when you combine strong organic Reels with a paid strategy, you get the best of both worlds: local visibility and conversions.

Even Instagram Experts Agree — It’s Time to Double Down

• If you’re still unsure how to start, check out our conversation with Instagram expert Brock Johnson on the 100 Marketers podcast:
  🎧 Instagram Growth Hacks for Dealers with Brock Johnson

  In the episode, Brock breaks down how dealers can grow faster using short-form content — even with limited time and resources. His advice aligns perfectly with what Meta’s internal Reels data tells us: authenticity beats perfection every time.

We Got Meta’s Reels Playbook — And You Can Too

Because we’re part of Meta’s Automotive Agency Program, our team was given early access to their official Reels for Dealers framework — and we’ve turned it into an easy-to-follow guide for you.

📘 Reels Made Easy for Dealers walks you through:

• How to film quick, effective Reels right on your phone

• What types of content actually drive engagement

• Creative hooks and captions proven to stop the scroll

• How to integrate Reels into your paid Meta campaigns

Start Turning Scrolls Into Showroom Visits

Your customers are already watching Reels — the question is whether they’re watching yours.

With insider knowledge from Meta, our creative team at Dealer OMG, and the tools in our Reels Made Easy guide, you can start building a video strategy that connects, converts, and gives you a real edge in your market.

👉 Download the Reels Made Easy Guide

and let’s make your next post do more than just get likes — let’s drive leads.

About Dealer OMG

Dealer OMG is an automotive digital marketing firm focused on helping dealers measurably grow sales, service, and trades. Founded by former Facebook employees and automotive executives, Dealer OMG pioneered the vinAMP platform to refine target audiences, making ads more relevant to shoppers. Through white-glove dealer-specific creative and vinAMP platform, Dealer OMG’s dealership clients are able to be the dealership continually in the shopper’s feeds.

For more information, you can contact our Chief Operating Officer, Keith Turner at Keith@DealerOMG.com