Ramping up Retail By Using vinAMP Conquest Marketing
vinAMP is a customer data platform (CDP) that provides dealerships with a range of features to help them sell cars, get finance applications, and service appointments. vinAMP’s massive dataset of 200 million driver/owner records is used to create consumer audiences for Facebook, Instagram, and other ad tech platforms.
One of its most notable features is Audience Builder, which allows dealers to create a campaign audience that meets their specific goals. For instance, Dealer OMG can use it to create a conquest strategy that targets the dealer’s selling market area by owner vehicle year, make, model, and household wealth range while excluding that dealer’s customers. This way, they can save money and invest where it counts.
vinAMP is the reason why Dealer OMG team members can confidently say, “We market to the right people at the right time.” The targeted consumer set can be used in any funnel stage campaign, allowing the dealer to get consumers to the floor before they become a lower funnel prospect to competing dealerships. This brand loyalty method saves the dealer from competing with many other retail shops in the programmatic low-funnel chaos.
By combining vinAMP features with unique ad designs, those targeted consumers will become highly engaged based on more personal and specific advertisements. Ads can be more OEM-like videos with specific details to that consumer data set, such as similarly owned vehicle makes, models, wealth, and interests.
Using relatable custom ads has another benefit – consumers will act on their interest quickly and even recommend a dealership they never visited to their family and friends.
vinAMP is a powerful tool with hundreds of target audience combinations and custom ads to meet all dealer goals and scenarios. Apart from Audience Builder, vinAMP also offers Customer Builder, Inventory Feed Management, and Analytics features to help dealerships improve their marketing campaigns.
If you’re part of a dealership and want to learn more, contact the Dealer OMG team to discuss your inventory and market goals.
About Dealer OMG
Dealer OMG is an automotive digital marketing firm focused on helping dealers measurably grow sales, service, and trades. Founded by former Facebook employees and automotive executives, Dealer OMG pioneered the vinAMP platform to refine target audiences, making ads more relevant to shoppers. Through white-glove dealer-specific creative and vinAMP platform, Dealer OMG’s dealership clients are able to be the dealership continually in the shopper’s feeds.
For more information, you can contact our Chief Operating Officer, Keith Turner at Keith@DealerOMG.com