Word On the Street
Hosted by Andrew Street
With a mission to educate and empower automotive dealers across the United States, Andrew and his panel of industry thought leaders are the ultimate source of solution-driven insights for all things automotive marketing. From cutting-edge marketing techniques to proven sales strategies, they’ll share their insights and expertise with you, giving you the tools you need to succeed. Auto dealers can get immediate and useful advice on increasing sales and service opportunities and drive their digital marketing strategies to the finish line.
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The Secret Sauce Of A High-Performing Dealership
What sets great dealerships apart from the rest? In this episode of Word on the Street, Andrew Street sits down with Jim Wilkinson, a sales director who helps his dealership move over 1,000 cars a month. Jim shares insider strategies on creating a thriving sales culture, building community connections, and fostering team loyalty to drive success. Whether you’re a dealership owner or auto industry enthusiast, this conversation offers valuable lessons for elevating performance and building lasting relationships with customers and staff. Don’t miss it!
Dealer Brand Consistency & The Guys Making it Happen
In this episode of Word on the Street, we sit down with Justin and Ben from Agile Creative Solutions, a boutique digital marketing agency transforming how dealerships approach branding and marketing. With decades of experience as dealership marketing directors, Justin and Ben share their expertise on building consistent messaging, leveraging digital and traditional strategies, and addressing key industry challenges like used car acquisition and staffing. Tune in for actionable insights and fresh ideas to elevate your dealership’s marketing game in 2024!
Going Viral: Proven Tips from Social Media Guru Kaylin Holbrook
In this episode of Word on the Street, Ashley Kilbarger talks with Kaylin Holbrook, social media manager at Sam Pack Five Star Chevrolet, about building a successful social media presence for car dealerships. Kaylin shares tips on creating engaging content, earning team buy-in, and leveraging trends to connect with audiences and drive results.
Unlocking Auto Marketing Success with Industry Pro Shaun Kniffin
In this insightful episode, Andrew Street interviews Shaun Kniffin, a leader in the automotive industry, to dive deep into dealership marketing strategies, customer experience optimization, and the evolving role of technology in the auto business. Shaun shares his extensive knowledge on leveraging digital tools, fostering strong team culture, and creating seamless customer journeys. Whether you’re in the auto industry or a marketing enthusiast, this episode offers valuable insights from a seasoned expert.
Electrifying the Market: An Automotive Veteran’s Guide to EV Resale
Welcome to another episode of the Word on the Street podcast! In this episode, we’re joined by Karl and Grant from Priced Right Auto. Karl shares his fascinating journey from reading “The Greatest Life in the World” in the 1980s to owning his own dealership since 2001. He talks about the challenges and opportunities in the used car market, especially in the EV sector, and how Priced Right Auto has adapted to changing market conditions. Grant, a multimedia artist, discusses the creative marketing strategies that have helped drive their business, including innovative in-house content and targeted advertising campaigns.
Join us as we dive into the world of independent car dealerships, the rise of EV sales, and the unique marketing approaches that set Priced Right Auto apart. Whether you’re in the automotive industry or just love cars, this episode is packed with valuable insights and tips.
Shifting Gears with Scott Skougard: Mastering the Art of Trust in Auto Retail
In Episode 13 of the “Word on the Street” podcast, Sheila and Ashley from Dealer OMG discuss the automotive industry’s current landscape and provide valuable insights for dealerships. They introduce Scott Scogard, an industry veteran, who shares tips on maintaining effective processes, cybersecurity, and adapting to market changes post-COVID. Key points include the importance of not panicking, returning to traditional business processes, tracking activities at a granular level, and maintaining advertising standards. The conversation emphasizes the need for resilience and adaptability in the evolving market environment.
The Dealership Whisperer: Sivia’s Unbelievable Marketing Insights
Sheila, Ashley and Sivia, seasoned automotive industry professionals, share insights and advice for dealerships navigating the post-pandemic market of 2024.
Using Recalls to Grow Service Appointments Through Social
Andrew Street and Sheila Pogue reveal an innovative and cost-effective approach for auto dealers to leverage social media and vehicle recalls to boost their dealership service and sales.
Jon Loomer Shares His Social Media Journey
In this Word on the Street podcast episode, Andrew Street and Jon Loomer delve into the intricacies of online advertising.