Dealer OMG Integrates Clarivoy’s Identity AI™ into Dealer OMG’s vinAMP™ Platform
Industry-First Integration Delivers New Shoppers & Higher ROI for Dealers
Tampa, FL (May 3, 2023) – DealerOMG announces today that they are the first to integrate Clarivoy’s Identity AI™ into the DealerOMG vinAMP™ platform. This integration delivers substantially expanded audiences, including previously-unreachable shoppers, while reducing overall cost per lead.
Today approximately 59% of shoppers are not retargetable with conventional digital marketing efforts – including all users on Apple’s Safari browser. This partnership gives DealerOMG’s clients a significant market advantage in reaching and converting shoppers into tangible, attributable leads by restoring access to those previously blocked browsers.
“Our clients’ advertising no longer suffers from cookies blocked by Apple (Safari), Firefox, DuckDuckGo, and other browsers. As a result, we are reaching nearly 3X as many highly-engaged shoppers on Facebook & Instagram via our retargeting,” said Andrew Street, CEO of Dealer OMG.
Dealer OMG is an automotive digital marketing firm focused on helping dealers measurably grow sales, service, and trades. Founded by former Facebook employees and automotive executives, Dealer OMG pioneered the vinAMP™ platform to refine target audiences, making ads more relevant to shoppers. vinAMP™ is a robust market intelligence platform; combined with our certified ad strategy experts, deploying marketing strategies with unique ad creative, white-glove support, Dealer OMG’s clients stand out from their competitors and grow their foothold on their DMA. LEARN MORE
Keith Turner | 512-436-9677
Clarivoy powers identity-based targeting and measurement for automotive marketers. Our Automotive Identity Graph™, which identifies and tracks more than 131 million monthly automotive shopping sessions, provides a comprehensive view of a consumer’s purchase journey. This proprietary and foundational dataset enables brands, media companies, platforms, and now agencies to identify and measure audiences and marketing performance across all digital channels with incomparable precision and scale. LEARN MORE
Chris Kerr | 614-778-5577