Dealer OMG Celebrates 10 Years of Driving Real Results

A decade of focus, discipline, and trust-driven growth in automotive marketing

Dealer OMG is celebrating a major milestone: 10 years of helping auto dealers run smarter social advertising and achieve real, measurable results. What started as a focused effort to fix broken paid social strategies has grown into one of the most trusted names in automotive social advertising — without losing sight of the principles that built the company in the first place.

“The moment that stands out most is realizing dealers were staying with us year after year — not because of a contract, but because the work kept producing results,” said co-founder Andrew. “That shift from proving we could do it, to knowing we were trusted, meant more than any revenue milestone.”

Built on Real Dealer Problems

From the beginning, Dealer OMG was never about flashy tactics or chasing trends. The company was built around solving real dealership problems — wasted ad spend, unclear strategy, and marketing disconnected from operational goals.

“I imagined a small, focused company that helped dealers run better ads and waste less money,” Andrew shared. “What I didn’t imagine was building a platform, a team, and long-term dealer partnerships at this scale. The growth followed the results.”

That same focus helped Dealer OMG adapt as the automotive marketing landscape shifted from broad reach to precision targeting.

“Early on, dealers bought impressions and hoped for results,” Andrew explained. “Today, results come from targeting the right people with a message that will stop their thumb from scrolling — and aligning ads to real dealership goals.”

Growth Without Losing What Works

Scaling wasn’t without challenges. As the company grew, both founders emphasized the importance of discipline, systems, and saying no.

“What worked with a handful of dealers broke as we grew,” Andrew noted. “Results don’t scale by accident — they scale through focus and doing fewer things better.”

Co-founder Keith echoed that sentiment, crediting the people behind the work as the company’s biggest differentiator.

“Every single person that has worked here has made an impact on how our business grew and changed,” Keith said. “The people have made the biggest difference.”

Over time, Dealer OMG evolved from training hungry college grads to building a team of seasoned automotive and digital marketing experts, raising the bar for strategy, execution, and accountability.

Milestones That Matter

Throughout the past decade, Dealer OMG reached several milestones that validated its approach, including:

• Becoming a Meta Preferred Automotive Partner
• Developing proprietary technology like vinAMP to activate first-party dealer data
• Helping dealers grow from hundreds to over 1,000 units per month
• Earning a spot on the Inc. 5000 list

“We’ve helped large franchise dealers scale and small independents open their doors,” Keith said. “Seeing our team make an impact at every level never gets old.”

Culture Over Perks

As the company matured, the founders learned that culture isn’t built on perks — it’s built on standards.

“Culture comes from values that guide who we hire, promote, and keep,” Andrew shared. “Hunger to grow, caring deeply about the work, and continual innovation — those values matter more now because the bar is higher.”

Wins are celebrated consistently, whether it’s a major dealer success or a small moment of great execution.

“Notice the win, exhale, then move on to what’s next,” Keith said. “It’s a marathon, not a sprint.”

Looking Ahead: The Next 10 Years

As Dealer OMG looks toward the future, the focus remains on precision, efficiency, and usefulness for dealers.

“What excites me most is how much more precise our work will become,” Andrew said. “Better data, better creative, and clearer strategy will help dealers operate smarter — not just advertise louder.”

The team is also exploring how automation and AI can improve what happens after the click, supporting better conversations instead of replacing them.

“We’re in a good position to grow,” Keith added. “We have an amazing team, and the possibilities are endless.”

How Dealer OMG Wants to Be Remembered

When asked how they hope Dealer OMG will be remembered years from now, both founders shared a simple, consistent vision.

“I hope dealers remember us as a partner that understood their business and delivered real results,” Andrew said. “Not flashy. Not theoretical. Just work that helped them sell more cars, fix more cars, and source better inventory.”

“I want us to be known for doing good work and being a trusted partner,” Keith added.

Ten years in, that commitment hasn’t changed — and it’s what will continue to drive Dealer OMG forward.