Director of Client Services at Dealer OMG, an automotive industry veteran, who worked closely with brands like Autosweet and Revolve Digital. Dave held over 20 years in the automotive industry from large dealers groups to dealers association meetings Dave presented at major industry events, including Driving Sales and Digital Dealer on multiple occasions. Dave presented at many dealers associations including NIADA, Ohio (OADA), Nebraska. Many of Dave’s key topics are Facebook ad strategy, general digital advertising, audience segmentation, branding and retention, dealer profit optimization, ROI and more. One of Dave’s key talk points at Digital Dealer ‘advertising on social is more than just inventory driven ads, it’s catering to the buyer’s experience and building a relationship through user awareness and retention.
Dave specializes in building solutions tailored to dealerships’ unique challenges offering more than just a cookie cutter approach to social media advertising. His innovative ideas have sparked many new conversations in the industry and have helped dealerships across the country increase their brand outreach and ROI, all while utilizing only a fraction of the budget they were spending previously! His incite regarding audience segmentation and brand strategy offers more than the traditional carousel automotive inventory ads that 89% of dealerships are utilizing today. He stands by the fact that advertising on social is more than just inventory driven ads, it’s catering to the buyer’s experience and building a relationship through user awareness and retention.
Digital Dealer 2022 – How In Market Shoppers Are Ruining Your Ad Strategy
Driving Sales 2022 – In Market Shoppers are Destroying Automotive Digital: Why Coca Cola Doesn’t Only Advertise to Thirsty People
Driving Sales 2021 – If Automotive Is Becoming E-comm, Why Isn’t The Marketing?
Digital Dealer 2021 – Micro-audiences and personalized messages: How to talk to people vs prospects
Kain Automotive Digital Success Workshop – You Vendors Aren’t Your Strategy: How to Build a Cohesive Marketing Strategy in a World of Competing Vendors.
Strategy With Jason (Podcast with Jason Harris) – Micro Audiences and How to Create Personalized Messages.
Strategy With Jason (Podcast with Jason Harris) – How to Bring The Human Element Back to Sales
Car Motivators (Podcast with Chas Kelly & Kelly Kleinman) – Which Metrics Are Most Essential For Analyzing Your Facebook Campaigns?
Car Motivators (Podcast with Chas Kelly & Kelly Kleinman) – The Biggest Misconceptions Dealers Have About Digital Advertising in The Current Climate
NEIADA – Open Forum for Marketing and Facebook Related Questions
Strategy with Jason (Podcast with Jason Harris) – The Used Car Problem 2022
NMEDA – Mobility Solutions
The KPI Cafe (Podcast with Dane Saville) – The Importance of Vendor Networking: Including the Surprising Value That Dealers Get From Vendor-to-Vendor Connections
Cut To The Chase Automotive Conference 2019 – How to Spend Less and Sell More With Real DIY Digital Marketing Tips
Dealer Talk (Podcast with Herb Anderson) – Independent Dealer Advantage
Strategy with Jason (Podcast with Jason Harris) – The Last 2 Years in Automotive
NEIADA – We Are The Best Social Media Marketing Team In Automotive