INDUSTRY
Thought Leaders

David Lemmon
Dave Lemmon, Director of Client Services at Dealer OMG, is an automotive industry veteran who has worked closely with brands like Autosweet and Revolve Digital. Dave has held over 20 years in the automotive industry, from large dealers groups to dealers association meetings. Dave presented at major industry events, including Driving Sales and… read more
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- Digital Dealer 2022 | “How In Market Shoppers are Ruining Your Ad Strategy”
- Driving Sales 2022 | “In Market Shoppers are Destroying Automotive Digital: Why Coca-Cola Doesn’t Only Advertise to Thirsty People”
- Kain Automotive Digital Success Workshop | “Your Vendors Aren’t Your Strategy: How to Build a Choesive Marketing Strategy in a World of Competing Vendors”… read more
David Lemmon
Dave Lemmon, Director of Client Services at Dealer OMG, is an automotive industry veteran who has worked closely with brands like Autosweet and Revolve Digital. Dav has held over 20 years in the automotive industry from large dealer groups to dealers association meetings. Dave has presented at major industry revents, including Driving Sales and…read more
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- Digital Dealer 2022 | “How In Market Shoppers are Ruining Your Ad Strategy”
- Driving Sales 2022 | “In Market Shoppers are Destroying Automotive Digital: Why Coca-Cola Doesn’t Only Advertise to Thirsty People”
- Kain Automotive Digital Success Workshop | “Your Vendors Aren’t Your Strategy: How to Build a Choesive Marketing Strategy in a World of Competing Vendors”
Jasmine Smedley
The Technical Lead at Dealer OMG, Jasmine Smedley is a professional digital marketing specialist with a demonstrated history of excellence in Google Tag Manager setup and ad buying. Tailoring Google Tag manager setups for automotive marketing efficiency to allow full transparency and real metrics. One of Jasmine’s key points is expressing… read more
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- Word On the Street | “The Aftermath of iOS14.5 for Dealers”
- NADA 2023 | “Google Tag Manager is Crucial to Digital Operations”
- Digital Dealer 2022 | “Master Ad Tracking in 2022 with Google Tag Manager”
- Blog | “Google Tag Manager for Dealers 101”
- Word On the Street | “The Aftermath of iOS14.5 for Dealers”
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Andrew Street
Andrew Street, Chief Executive Officer at Dealer OMG, has been a part of the automotive industry since 2011. He worked as a previous Facebook employee and founded Dealer OMG for the purpose of offering dealerships an opportunity to work with an advertiser that understands their goals and values, and offers solutions to any problem they may face in a dealership setting. … read more
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- Digital Dealer 2021 | “Why Aren’t We Doing This? The Low-Hanging Fruit of Customer Targeting”
- Digital Dealer 2020 | “Identify, Refine, & Empower Your Most Profitable Employee”
- TIADA Dealer Academy | “Facebook & Instagram Workshop: Increase Sales and Measure Your ROI”
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Jasmine Smedley
The Technical Lead at Dealer OMG, Jasmine Smedley is a professional digital marketing specialist with a demonstrated history of excellence in Google Tag Manager setup and ad buying. Tailoring Google Tag manager setups for automotive marketing efficiency to allow full transparency and real metrics. One of Jasmine’s key points is expressing… read more
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- Word On the Street | “The Aftermath of iOS 14.5 for Dealers”
- NADA 2023 | “Google Tag Manager is Crucial to Digital Operations”
- Digital Dealer 2022 | “Master Ad Tracking in 2022 with Google Tag Manager”
- Blog | “Google Tag Manager for Dealers 101″… read more
- Word On the Street | “The Aftermath of iOS 14.5 for Dealers”

Andrew Street
Andrew Street, Chief Executive Officer at Dealer OMG, has been a part of the automotive industry since 2011. He worked as a previous Facebook employee and founded Dealer OMG for the purpose of offering dealerships an opportunity to work with an advertiser that understands their goals and values, and offers solutions to any problem they may face in a dealership setting. … read more
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- Digital Dealer 2021 | “Why Aren’t We Doing This? The Low-Hanging Fruit of Customer Targeting”
- Digital Dealer 2020 | “Identify, Refine, & Empower Your Most Profitable Employee”
- TIADA Dealer Academy | “Facebook & Instagram Workshop: Increase Sales and Measure Your ROI”… read more